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Beats News

Longer reads on the scenes, deals and shifts shaping African music — the context behind the charts, across the continent and the diaspora.

Active Boy Of Lagos

THE HYPE MAN ECONOMY: WHY AFROBEATS’ MOST ESSENTIAL ROLE IS STILL ITS MOST UNDERVALUED

ActiveBoy — resident hype man at Obi’s House and one of Lagos’s most in-demand voices — says 70% of the industry still undervalues the people who make the party work. In this exclusive feature, The Beats of Africa explores the Afrobeats hype man economy, the emerging Afro Hype movement, and why the genre’s most essential role remains its most underpaid.

About the Explore desk

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Four questions, answered in plain text, marked up as FAQPage.

What is the Explore desk?

Longer analysis and reporting: scene reports, deal breakdowns and interviews that do not fit the release cycle.

Do you cover the business side?

Yes. Signings, streaming economics, touring and festival programming across Europe and Africa.

How long are these pieces?

Typically eight to fifteen minutes. Reading time shows on every card.

Who writes them?

Staff writers and contributors based in Lagos, Nairobi, Johannesburg, Paris and London.

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