Let’s be real, you can’t have missed Odumodublck this past year. The Okporoko-style red and white cap is an entire mood, and his fiery energy has made him the undeniable main character of Nigerian rap. So, when he announced his 23-track epic, Odumodublck’s ‘Industry Machine’ album, the hype was, quite frankly, mad.
The album has finally landed, and it is exactly what it says on the tin: a massive, powerful, and noisy machine. But now that it’s here, the public is asking the real questions: Is it a visionary statement or just a very loud playlist?
The A&R Flex is Undeniable
First, the tea. The album title isn’t just a name; it’s a fact. The feature list is a proper A&R flex, proving Odumodu is the industry’s new centre of gravity. We’re talking Wizkid, Davido, Skepta, Stormzy, Phyno, and even a legacy-defining nod to rap legend Modenine.
This isn’t just a collection of songs; it’s a statement of power. He’s brought everyone into his Okporoko universe, and for that alone, it’s a moment.
Too Much Machine, Not Enough Finesse?
Now, for the public verdict. The consensus? 23 tracks is a lot to get through. While the album opens with undeniable energy, many fans and critics are pointing to a “creative fatigue” setting in, especially in the second half.
It’s an ambitious effort, but it often feels bloated. The internet is already sorting the fire from the filler, with tracks like “Bombastic Element” and “Ghetto Man Yute” being called out as sounding rushed or, as one reviewer put it, “like parody music.” The general vibe is that this is less of a cohesive album and more of a star-studded playlist you’re meant to pick and choose from.
The Real Tea: The Davido vs. Wizkid Debate
This is the conversation everyone is having. The album features Afrobeats‘ two biggest giants, but the results are fascinatingly different.
“Grooving” (featuring Davido and Seun Kuti) is a certified masterpiece. It’s a flawless highlife-fusion banger where Davido sounds completely at home, blending his signature warmth with Odumodu’s grit. It feels like a genuine, fun collaboration.
Then there’s “Big Time” (featuring Wizkid). It’s a beautiful, reflective, top-tier Wizkid verse… and that’s the problem. The public consensus is that Wizkid doesn’t just feature on the track; he outshines Odumodu completely, making the host sound like a guest.
To put it simply: Davido collaborated with Odumodu; Wizkid just took the spotlight.
The Final Word
Ultimately, Odumodublck’s ‘Industry Machine’ album is fierce, fearless, and flawed. It proves he is the most disruptive and important force in Nigerian rap today, but it’s not a perfect body of work.
Our advice? Don’t try to listen to all 23 tracks in one go. Add “Grooving,” “Adenuga,” and “If You Like Gym” to your playlist immediately. This is Odumodu’s world, but you’re allowed to skip a few tracks.
Listen to “INDUSTRY MACHINE” here.
