If 2025 belonged to any single song in Nigerian popular culture, it was ‘Laho’. At AFRIMA 2025, the track received the official coronation it had earned through months of cultural saturation, claiming both Song of the Year and Best African Collaboration. For Shallipopi, the Plutomania Records CEO, these wins represent the culmination of a journey from Benin City’s underground scene to continental recognition.
A Song That Defined a Year
‘Laho’ achieved the rare distinction of transcending typical hit song metrics. Beyond streaming numbers and radio airplay, it became a cultural reference point—played at celebrations, quoted in conversations, and recognised as the sound of Nigerian streets in 2025. The Song of the Year recognition acknowledges this comprehensive cultural impact, placing ‘Laho’ officially above all other African releases during the eligibility period.
The Burna Boy Factor
The Best African Collaboration win recognises the strategic brilliance of featuring Burna Boy on the track. The combination brought together Shallipopi’s authentic street credibility with Burna Boy’s global star power, creating a song that appealed across audience segments. Burna Boy’s contribution elevated the track without overshadowing Shallipopi’s identity, demonstrating how established artists can support rising talents effectively.
From Underground to Awards Stage
Shallipopi’s AFRIMA appearance itself represents remarkable progression. His journey from local favourite to continental award winner occurred with striking speed, yet his acceptance felt earned rather than premature. The awards validate not just ‘Laho’ but his entire artistic approach—a blend of street sensibility, musical innovation, and entrepreneurial vision through Plutomania Records.
Performance Platform
Beyond winning awards, Shallipopi performed at the ceremony, bringing ‘Laho’ to life on African music’s biggest stage. The performance allowed audiences across the continent to experience his energy firsthand, potentially expanding his fanbase even further. For an artist built on live energy and crowd connection, the AFRIMA stage provided ideal conditions to demonstrate his appeal.
