The plaques are out, and it’s official. Ghanaian-American star Moliy has been awarded her UK Gold certification for the anthem that owned the summer, “Shake It to the Max (Fly).” This isn’t just another plaque; it’s the physical proof of a cultural moment.
The track, a flawless link-up with Skillibeng and Shenseea on the breakout remix, didn’t just climb the charts (peaking at No. 1 on the UK Afrobeats and UK Hip Hop/R&B charts); it rewrote the rules. But the real story isn’t that it went Gold. It’s how it did it.
The Art of the Rolling Remix
Let’s get into the strategy, because it was a proper masterclass. The original track, a vibe from Moliy and Jamaican producer Silent Addy, was already bubbling on TikTok. But the genius was in the first remix. Adding two of dancehall’s biggest, most-talked-about names, Skillibeng and Shenseea, was an A&R power play that lit the fuse. That version, with its 170 million+ YouTube views, became the definitive hit.
But they didn’t stop there. This track is the definition of a “rolling release,” a strategy that kept it in constant conversation. A remix with Kalash and Maureen secured the French-Caribbean market. Major Lazer delivered the high-energy EDM version for the festival circuit.
When the Public Takes Over
This is where the public opinion became the strategy. The track was so infectious that Trinidadian dancer Gladdest’s freestyle version went viral all on its own, racking up over 2.5 million TikTok videos. The label, in a smart move, simply made it official.
By the time dancehall legend Sean Paul added his verse, it was a global victory lap. The song had spent 18 weeks on the Billboard Hot 100 and charted everywhere from Germany to New Zealand (where it’s also certified Gold).
So, when you see Moliy holding that Gold plaque, know that it represents more than just 400,000 units. It’s the blueprint for a new era of global hits. It’s proof that a Ghanaian-American hook, Jamaican production, and a smart, continent-hopping feature list can dominate the world. This wasn’t just a song; it was a strategy. And it paid off.
