In a new video from Beats of Africa magazine, Henry Emehel, CEO of Afrobeats Roma, discusses the genre’s explosion in Europe. For the issue “Is Europe the New Stage for Afro Artists?”, Emehel recounts his journey, detailing his pivotal role in transforming the music scene in Italy and beyond. He reflects on the massive cultural shift he’s witnessed, from introducing the sound to a new audience to the current vibrant Afrobeats landscape across the continent.