THE HYPE MAN ECONOMY: WHY AFROBEATS’ MOST ESSENTIAL ROLE IS STILL ITS MOST UNDERVALUED

February 28, 2026

ActiveBoy — resident hype man at Obi’s House and one of Lagos’s most in-demand voices — says 70% of the industry still undervalues the people who make the party work. In this exclusive feature, The Beats of Africa explores the Afrobeats hype man economy, the emerging Afro Hype movement, and why the genre’s most essential role remains its most underpaid.